Interview: Wang Shijia of Ang Ku Kueh Girl and Friends

Every Singaporean fashionista worth their salt would be familiar with local design brand, Ang Ku Kueh Girl and Friends. Even Singapore Airlines retails some travel exclusives in their Kris Shop (they had a lovely feature in the August edition of SQ’s SG50 inflight magazine). I happily purchased their shophouse series travel pouch because it’s something handy… and uber cute at the same time. How often do you see something practical, that radiates nationalistic pride… while very much appealing to your inner girly self?

AKKG CAG Garden totePng-Kueh-Wristlet-(new)Ang Ku Kueh Girl Shophouse Mini Tote (SQ)


I got to know lady boss/ head designer Wang Shijia of Ang Ku Kueh Girl and Friends fame earlier this year at Singpasar, when I purchased their whimsical and uber adorable pink Png Kueh purse (pictured above). She was there personally manning their kiosk at the bustling event, actively engaging with her customers.

Too often I hear of young entrepreneur-wannabes who just want to be their own boss so they can simply sit around and take it easy. That thinking is very far removed from the reality of running your own brand, so mucho kudos really, to this hardworking woman and her team!


Just this week, I asked my friend what has she been busy with lately and the over-achiever told me that besides working on her book, she’s also prepping new products for the festive season coming up (Christmas and New Year, for those of you living under a rock) besides recruiting new blood. Shijia is also going to have her iconic brand available in more avenues besides traditional retail options, so I’m truly very excited for her.

Whatever this remarkable woman is doing, I think she’s doing everything right. Shijia also shared that she is currently working with Singapore Tourism Board, which is great, because it’d be lovely for Ang Ku Kueh Girl and Friends to be shared with the rest of the world… and I know I’m not the only one in the world who thinks that 😉


A piece of good news… From now till the end of the year, Shijia has very generously extended a special promotion EXCLUSIVELY for all NingThing readers. Simply key in NINGTHING upon check out in the comment section and you’ll receive a free gift! They ship internationally too, so overseas buyers can enjoy this awesome free perk 🙂

There’s no strings attached: no minimum spending or hidden charges. So, feel free to go crazy at …I already have my eye on their conversation-starting ang ku kueh pouch and snowskin mooncake wristlet bag.

Check out our exclusive interview with this dynamic but humble lady!

Ang-Ku-Kueh-Girl-(Wang-Shijia)-Photo-v2015.04.20-(to-Ning) NingThing-Ang-Ku-Kueh-Girl-and-Friends-Page-1 NingThing-Ang-Ku-Kueh-Girl-and-Friends-Page-2


Ning Cai is a Singapore Literature Prize nominated author, who was also long listed for the Epigram Books Fiction Prize in 2016. A bestselling writer, she is also recognised for her illusionist/ escapologist stage character Magic Babe Ning, and recognised by Channel News Asia as South East Asia's first professional female magician.

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