Review: The Business by Julian Moore

[vc_row][vc_column width=”2/3″][vc_custom_heading text=”Reviewer: Maarten Bosmans”][vc_column_text]Julian Moore has written a number of books for the Cold Reading Company about mentalism cold reading and magic.

You can find practically all of them on the site http://thecoldreadingcompany.co.uk/

If you sign in for the newsletter you get 3 free e-books.

But I am here to talk about the e-book the business. It consists of 5 mentalism routines with business cards.

First thing to notice here in this e-book it does not use any gimmicks apart from the stuff you need to make yourself to perform certain effects the preparation time is maximum 5 seconds if you are really slow. You also get video explanation on all of the effects how to make the gimmicks if it is not clear in the e-book.

The first effect is called THIS OR THATWAVE and it is based on something that you have probably see Banachek do in his dvd’s set the “This or That” effect. In this effect you use 8 business cards and you are always correct. It’s a pretty nice effect if in which a spectator has a choice of 8 numbered business cards and he takes the only card in the 8 cards with This or That on.


The second effect is called BIOMETRICK which I consider to be the weakest of the bunch it’s a transposition effect with pin numbers. The explanation is done very good here but I do not like the plot of this effect.

The third effect isIM-PAIRED VISION under test-conditions the performer with his back turned or blindfolded tells the spectator when he is looking at two matching symbols or not. This is a completely hands off effect. I like this kind of Self-working effects where you solely rely on you patter Julian uses 4 ESP symbols here. I would use something completely different I would use Cities and famous landmarks or movies and their genre something other than ESP symbols which I feel outdated. I just cannot say the patter of DR Rhine convincingly sorry.

The fourth effect is called DUPLICORNER using 3 business cards you are able to draw the spectators drawing who is sandwiched between these 3 cards. This is a very simple and devious method which I like.

The last effect which is called FANTASY FLIGHT is the one I like the most because it is also practically a hands off method. There is only one moment of dirty work in this effect. It is used for larger audiences but you can use this also for a smaller group in this case you need to prepare all of the business cards.
You predict in a completely fair manner which destination the audience is going to select.

Over the entire course of this pdf I like most of the effects described in here with the exception of Biometrick because it is not a mentalism effect in my humble opinion. I will use Im-paired vision and fantasy flight in my show. The Duplicorner effect is a different way to peek information which is also nice but I have other methods which I use.

Overall I give this PDF a solid 8/10

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Ning Cai is a Singapore Literature Prize nominated author, who was also long listed for the Epigram Books Fiction Prize in 2016. A bestselling writer, she is also recognised for her illusionist/ escapologist stage character Magic Babe Ning, and recognised by Channel News Asia as South East Asia's first professional female magician.

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